JOB DESCRIPTION

Reporting to the General Manager, the Ecommerce & CRM Manager is responsible for amplifying direct to consumer online sales growth at large. This includes maintaining the www.mymarcostore.com platform, helping to design and develop new content, enhancing and executing our digital marketing strategy, and providing regular analytics.

Responsibilities:

• Be responsible for digital marketing and CRM for the group, including developing and implementing our digital strategy supporting our key brands and business objectives.
• Drive digital marketing to support e-commerce platforms and strengthen the e-business proposition.
• Use CRM to develop campaigns for policy renewals and retention thru understanding customers behaviour and engagement activities while utilizing data models and segmentation to implement effective campaigns.
• Responsible for setting monthly targets for e-commerce platform and proposing mechanics and activities in order to ensure targets are achieved.
• Design, build and maintain our social media presence and communicate to appropriate cross-functional teams for app, social media, search and digital advertising alignment.
• Measures and reports the performances of all marketing campaigns and assess against the target.
• Other specific responsibilities including to oversee SEO, PPC advertising, CRM Maintenance & lead generation, web development, email marketing, content creation, the checkout, payments, and other ecommerce-related solutions.

Requirements:

• Candidate must possess Diploma/Degree in Marketing or equivalent.
• Minimum 3 years experiences managing digital marketing programs, with prove results in digital strategy and paid advertising within the e-commerce space.
• Knowledge and experience in of customer acquisition and retention strategies. Technology skill in CRM software would be advantage.
• Strong commercial-sense, excellent communication skill and analytical-mindset.