We are currently seeking a skilled and motivated IT-Digital Marketing Specialist to join our team. As an IT-Digital Marketing Specialist, you will be responsible for developing and implementing effective digital marketing strategies and campaigns to promote our products and services across various online channels.

Responsibilities:

Develop Digital Marketing Strategies:

1) Conduct market research to identify target audiences, trends, and competitive landscape.

2) Collaborate with the marketing team to develop comprehensive digital marketing strategies aligned with business goals.

3) Analyze data and key performance indicators (KPIs) to identify areas for improvement and optimize marketing efforts.

Social Media Marketing:

1) Manage and execute social media marketing campaigns across platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.

2) Create engaging and shareable content for social media channels, including graphics, videos, and written posts.

3) Monitor social media accounts, respond to comments and messages, and engage with the online community.

4) Track and analyze social media metrics to measure the effectiveness of campaigns and make data-driven decisions.

Website Optimization and SEO:

1)Optimize website content, structure, and performance to improve organic search rankings.

2) Conduct keyword research and implement on-page SEO strategies to drive organic traffic.

3) Monitor website analytics and generate reports to measure website performance and identify areas for improvement.

4) Stay up-to-date with SEO trends and industry best practices to implement effective optimization strategies.

Email Marketing and Campaigns:

1) Design and execute email marketing campaigns, including content creation, email list management, and performance tracking.

2) Develop email automation workflows to nurture leads and engage with customers.

3) Ensure compliance with email marketing regulations, such as CAN-SPAM and GDPR.

Qualifications:

1) Bachelor's degree in marketing, communications, or a related field.

2) Proven experience in digital marketing, social media marketing, or a related role.

3)In-depth knowledge of digital marketing concepts, strategies, and best practices.

4) Proficiency in using social media management tools and analytics platforms.

5) Familiarity with SEO principles, keyword research, and Google Analytics.

Strong analytical skills and the ability to interpret data and draw actionable insights.

6) Excellent written and verbal communication skills.

7) Creative thinking and the ability to develop engaging content.

8) Knowledge of HTML, CSS and web development tools is a plus.

9) Ability to manage multiple projects and meet deadlines.

If you are passionate about digital marketing, have a creative mindset, and possess strong analytical skills, we invite you to apply for this exciting opportunity. Join our team and contribute to the growth of our brand through effective digital marketing strategies and campaigns.