Responsible for the Above the Line (ATL) and Below the Line (BTL) marketing activities, campaigns and digital marketing.
Develop and implement innovation marketing activities offline and online and campaigns to drive higher customer retention and loyalty. Monitor and review the effectiveness of brand campaigns.
Generate creative materials, templates and collateral.
In charged of the stock planning & monitoring of the stock ageing for the assigned product categories.
Prepare monthly reports on sales, stock and other related reports.
Maintain strong rapport with principles, dealers, agencies and inter-department to ensure smooth implementations and achievement of action plans.
Requirements:
Candidate must possess at least SPM/ Diploma in Business Studies/ Management or equivalent.
Preferably 1 - 2 years working experience in product/brand management preferably for Consumer Products.
Result-oriented with a degree of self-motivation and positive attitude.
Ability to work independently, high level of initiative and good follow-up skills.