- 1 – 4 years of experience.
- Preferably specialized in Public Relations/Communications or equivalent.
- Agency experience highly preferred (experience with lifestyle, entertainment, consumer, FMCG, tech and corporate accounts).
- For Senior PR Executive – experience managing/guiding/supervising juniors.
- Good team work, with the ability to work independently as well.
Immediate availability would be preferred (or short notice).
- High proficiency in spoken and written English is necessary/expected.
- High proficiency in reading, writing and speaking Mandarin will be an added advantage.
- High proficiency in reading, speaking and writing Mandarin will be an added advantage.
- Open to fresh graduates and up to 4 years of experience.
- Write press releases, news stories, articles, and product pieces
- Pitch press releases and feature ideas by phone or email to the media, across print, broadcast and online, to secure coverage
- Respond to phone calls and emails from the media
- Arrange interviews and editorial meetings with key journalists for clients’ in person or over the phone - and facilitate these meetings where necessary
- Monitor media coverage and report results to the wider team and clients
- Attend client events and industry conferences
- Handle clients’ social media accounts such as their Twitter, Facebook or LinkedIn page (where necessary)
- Deliver analytics reports on social media, reporting on traffic, engagement and follower figures (where necessary)
- Brainstorm fresh ideas for PR campaigns
- English language fluency: You need to have excellent written and spoken English.
- Mandarin language fluency: You need to be excellent in reading, writting and speaking Mandarin. (This is specific for managing/servicing a client).
- Bahasa Malaysia fluency: Professional work efficiency.
- Copywriting skills: You need to be hot on spelling, grammar and proof-reading, as well as have a creative flair for producing engaging copy.
- Presentation skills: From communicating ideas to your team to presenting stories to the media, you need to organise information in a succinct and interesting way to capture their attention.
- Strong interpersonal skills: Whether it’s over the phone, by email or in person, PR is all about people, so you need to be approachable, friendly and empathetic, and be able to relate to people on different levels within the agency, with clients and with the media.
- Excellent telephone manner: You will spend a lot of your time pitching stories to journalists, so you need to have the confidence to pick up the phone and speak to them and maintain a positive, friendly and upbeat tone.
- Time-keeping: You will often be working to tight media deadlines as well as meeting the demands and pressures of your team and clients, so you need to be able to work quickly and efficiently, without compromising on quality.
- Resilience: You need to be ballsy enough to pick up the phone to national journalists and resilient enough to handle criticism and rejection.
Bachelor’s degree in a relevant discipline including marketing, communications or business is desirable but not essential. Experience may outweigh professional qualifications if you have proven track records in a similar position.
Generally, office hours are 9:00am - 6:00pm. You may occasionally be required to work irregular hours, overtime (or on weekends) in the days leading up to a new business pitch or event; to meet client deadlines, manage a client crisis or press launch. Attending networking events and social occasions with clients will also add to your working hours.