Achieving sales targets: Sales representatives are responsible for achieving and exceeding the sales targets set by the company. This involves selling products or services to existing and potential customers.

Identifying sales opportunities: Sales representatives need to identify and maintain relationships with potential and existing customers. They conduct market research and analysis to identify new sales opportunities and increase market share.

Building customer relationships: Sales representatives are responsible for building and maintaining good relationships with customers. This includes effective communication with customers, understanding their needs, providing suitable solutions, and delivering quality customer service.

Managing the sales process: Sales representatives are responsible for managing the sales process from start to finish. This includes making sales plans, preparing proposals, conducting negotiations, and arranging sales contracts.

Monitoring sales performance: Sales representatives need to monitor their sales performance and report it to management. They provide sales reports, performance analysis, and make recommendations for improvement.

Increasing brand awareness: Sales representatives need to promote the company's brand and the products or services offered. They explain product features, advantages, and brand uniqueness to customers.

Providing after-sales support: Sales representatives are responsible for providing after-sales support to customers. This includes providing training, troubleshooting issues, and handling customer inquiries or complaints.

Monitoring the market and competitors: Sales representatives need to monitor market developments and competitor activities. They gather information on industry trends, competitor strategies, and customer needs to make effective sales decisions.

Collaborating within the team: Sales representatives need to collaborate with other teams within the company, including marketing teams, customer support teams, and management. They share information, provide feedback, and work together to achieve company goals.

Maintaining sales records: Sales representatives need to maintain their sales records, including customer information, purchases, and sales activities. They update and organize the sales database to track sales progress and customer interactions.