Role Overview:
The Marketing Manager, Integrated Campaigns, Asia is responsible for developing and executing integrated marketing campaigns to drive brand awareness, engagement, and lead generation across multiple countries in Asia. This role will create regional campaign assets, digital strategies, and marketing programs that can be adapted and executed by country field marketing teams. The ideal candidate will have experience in campaign planning, digital marketing, content development, and analytics, working closely with field marketing managers to support localized execution.

Key Responsibilities:

1. Campaign Strategy & Execution

• Develop regional marketing campaigns that align with business goals and can be localized for different markets.
• Create campaign toolkits (e.g., landing pages, email templates, presentations, social media assets) for field marketing teams.
• Ensure campaigns support lead generation, brand awareness, and customer engagement goals.
• Collaborate closely with Country Managers, Sales, and Business Development teams to ensure campaigns are aligned with key business priorities.
• Work closely with the BELFOR Europe Marketing Team to align on campaign strategy and workflow; coordinate support for campaign landing pages and email workflows (Inxmail), and serve as the bridge between the Asia team and the global agency.

2. Digital Marketing & Demand Generation

• Develop and execute multi-channel digital marketing campaigns across SEO, SEM, paid media, social media, and email marketing.
• Manage paid media campaigns to drive traffic and conversions.
• Oversee website content and SEO strategies to enhance organic search performance.
• Leverage Inxmail and explore automation tools to improve email marketing efficiency.

3. Content Development & Brand Consistency

• Work with designers and content teams to create high-quality marketing assets.
• Ensure brand consistency across all digital and offline marketing materials.
• Support PR and thought leadership initiatives, including content for blogs, press releases, and case studies.

4. Analytics & Performance Tracking

• Use GA4 to track, measure, and report on campaign performance.
• Leverage Power BI to deepen performance analysis and visualize insights.
• Collaborate with external agencies to interpret campaign data, identify gaps, and understand performance drivers.
• Provide timely, actionable recommendations to improve underperforming campaigns.
• Support Country Field Marketing Managers with data insights to guide decision-making and optimize local campaign performance.

5. Collaboration with Country Field Marketing Teams

• Act as the primary marketing support for field marketing managers in different countries.
• Share best practices, campaign assets, and training to ensure successful local execution.
• Adapt global/regional marketing strategies to suit local market needs.

Qualifications & Experience:

• 5+ years of experience in campaign planning, digital marketing, and content development.
• Strong background in B2B marketing, preferably in industrial or service-based sectors.
• Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and SEO/SEM strategies.
• Familiarity with email marketing platforms (Inxmail, HubSpot, Marketo, or similar).
• Experience working with regional/country marketing teams to execute localized campaigns.
• Strong analytical skills and proficiency in data analytics tools (Google Analytics, Power BI, Tableau).
• Ability to work independently in a hybrid environment while collaborating with remote teams.